the food blogger indaba 2011 at Monkey Valley

On Sunday the food blog community got to partake in the the second South African Food Bloggers conference held at MonkeyValley Resort in Noordhoek.

What a fantastic day it was!

I was fortunate to attend last years conference when I was just a newbie blogger and this year saw the event almost double in size.

I was excited to meet so many of the people within the food blogging and Twitter community in the flesh and to reconnect with many others who I had previously met, and who have now become friends.

I was thrilled to have been a part of it and teamed up with Nina Timm of My easy Cooking to run two food styling and photography workshops. I thoroughly enjoyed the experience.

Nina and Ishay snapping away at our food styling and photography workshop

In the morning there was a meet and greet.

meet and greet and registration

Then a Talk by Jeanne Horak-Druiff of Cooksister blog (all the way out from London). We were then entertained by one of South Africa’s leading food bloggers, Jane-Anne Hobbs of Scrumptious South Africa who introduced us to the very hilarious ‘Bertie’ and reminded us once again about how important quality recipe writing is.

Jeanne from 'Cooksister' who also doubled up as our MC
Jane-Anne and the delightful 'Bertie'

We were very privileged to have Abigail Donnelly, the editor of Taste Magazine and Phillipa Cheifitz, a doyenne of the South African food community chat to us about how they made it in the magazine business and tips on how to get published.

Our favourite food and wine guru, Michael Olivier who does the cookery insert on SABC 3 Expresso show every morning did a wine tasting. Michael is also the editor of the lovely online magazine ‘Crush Online’.

one of my favourite foodies, Michael Oliver doing the wine talk

In the afternoon we all broke away to attend the various workshops.

In between this packed agenda we had teas and a lunch, where we were able to meet and dare I say ‘network’ with our fellow foodie friends.

lots of bonding laughing and learning

We were spoiled rotten by the many sponsors of the event and left with our very full goodie bags.  Thank you so much!

The prize giving was a an extra treat with everyone walking away with an additional gift and I in particular was very lucky to have won the Philips food processor. I never win anything so was blown away.  I have had to shuffle a few things around in my already over crowded kitchen to place my new and very beautiful toy.

None of this would have happened if it wasn for Colleen Grove of Brownie Girl blog who was the organiser of this and last years events.  She is without a doubt the mother of the South African food blogging community and has nurtured so many of us as we started out. Thank you Colleen for all your hard work in making this event happen and bringing us together once again.

Colleen and Donald Grove

I final little highlight of the day was having Matt Alison from Imnojamieoliver perform a sundowner session for us whilst we tucked into a few drinks. Some of us tucked into a few more than the others and were the last to leave, but we are not going to mention any names here.

Imnojamieoliver demonstrating his other talents

All the information about the event, speakers and sponsors can be found on the foodbloggerindaba website.


  1. I had such a great time on Sunday. Thanks to you and Nina for the wonderful presentation you gave – I’m so inspired now with new ideas and skills.

  2. Great post Sam, thanks! Bleak I missed Matt on his guitar, think we’ll have to stage another performance for him soon!

  3. After her styling class, Rose got a News24 feature, well done to you and her, Sam!
    Fab write-up!!

  4. Ah it’s nice to relive the day through your post! Really enjoyed your presentation tremendously – styling tips super useful & practical.

  5. Thanks Sarah, Matt is super talented, we are going to have to get him to perform for us again.

  6. Yes, they did – I was so shocked. Had a great response to my crispy fried chicken. Hoping I can keep the momentum going!

  7. Brilliant, absolutely brilliant! And I felt so part of your big, happy, talented food and wine blogging community. It was truly a pleasure to meet you, Sam! And until next year…

  8. Sam

    Hi Jamie, Its so cool that you feel a part of this food community becuase you really are a part of it and it was an honour to have you at our conference. Look forward to seeing you next year and keeping in touch in between. Love sam

  9. It was a wonderful day!! Beautiful write-up – I could relive it allover again through yourexcellent description!!

  10. What a fun filled day. Look forward to any other cuisine offered … !!!

  11. I don’t know how I missed this Sam! I was googling something and came across it. Thank you so much for an awesome write up. Really appreciate it. I am starting work on 2013 now! Wishing you much success and happiness this year xx

  12. Sam

    Hi Colleen, gosh that seems like forever ago. Good luck with the planning for 2013 and I hope that this year will be much better for you on the health front. Sam x

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