I love everything about this brand. From the moment I first saw the clean and edgy packaging, to the first drop that landed on my tongue, I knew this product was going to be a success.
I have broken my ‘style guide’ and give them the very special and unique honour of using capital letters for their brand name in my headline. Its the only way to go with it.
Its ALL South Africa, authentic, original and is run by a bunch of really cool people who’s business ethics and philosphies I admire.
When they first launched their 5 delicious rooibos iced tea blends into the market last year I did a blog post and made a BOS lemon iced tea mojito and a BOS peach iced tea sorbet. Delicious!
Because the product tastes so damn fine and fresh, it lends itself perfectly to be blended into cocktails, and this is exactly what they have done at BOS.
True to the personalilty of the brand,they have come up with some really funky recipes and original names for them like:
Hugo BOS, The BOSanova, “BOSquito”, The BOMBOSSA, The BOS Telegraph, Double “0” BOS, BOStardo!, The BOS Blitz, The BOS Boomslang, BOS Island Ice Tea, The BOSfontein Punch, The FynBOS Fever Punch, The BOSberaad Punch and InniBOS
Last week I tasted quite a few of these at their cocktail launch party on the lawns in front of La Med and as expected was very impressed.
Im not saying ‘I told you so’ or anything, but BOS was a finalist in the ‘Most Beautiful Object in South Africa’ award at this years design Indaba.