behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

When I got the call to work on a car commercial in January I was a little intrigued. Its not every day a food stylist is needed on such a shoot.

Anyway – what a shoot it was. It involved 8 location changes over two days and included 8 different colour ice creams to match each scene. I had to make ice cream that would swirl into a soft serve, smash (and stick) on a mans face, fall off a cone and drip out of a kids hand. I also had to make one that a dog would enthusiastically lick and had to match them all to specific colour pantones.

I totally love a big styling challenges and I love working with ice cream.

Needless to say as with all TV productions, it was a lot of hard work and very long days that involved pre dawn lighting (yawn) and sunset scenes. I also had a moment when I was standing on a flatbed rig scooping ice cream while we were driving up and down the coast.

The locations were stunning as most of Cape Town is so picture perfect. Gorgeous backdrops of Table Mountain and lovely beaches.

The cast included a lot of very cute kids and one exceptionally cute dog called Bella. Bella is one of the resident dogs on Expresso Breakfast Show, and I am completely and utterly in love with her. She is well trained and did everything that was asked of her

It was a memorable shoot and one which I could not have done without my highly talented assistant Kristy Snell. Shes a total rock star and understands exactly what is required at all times.

We worked alongside a fabulous crew with a very jacked up production company, friendly director and executive producer who had  a constant stream of the most exotic sweets on hand to offer us. Maybe that’s why they are called The Sweet Spot Content.

The ad is currently being flighted in South Africa and you can see it right at the bottom of this post.

Deborah Rossouw took all these stills of behind the scenes and the making of the TVC. Miles Goodall is the director, Paul Gareth the production designer, and Linda Notelovitz (the sweet lady) is the executive producer. Draft FCB Johannesburg are the agency behind the brand.

Toyota C0rolla ‘Ice-Cream’

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad
its quite tiring being a star dog

bella

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv adbehind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

behind the scenes of a toyota carolla tv ad

I took a few pics on my iPad on the day too:

toyota stills

21 Comments

  1. Goodness – it’s amazing how much work goes into those few seconds of commercial! The ice creams were the star of the show!

  2. Sam

    I know, and this is all for 30 seconds 🙂

  3. This is incredibly warm and wonderful and makes us look at the making of ads in a completely different way! I oft share witth friends around the world on a roughly biweekly basis : i hope you do not mind if yours may perhaps be included in a very special ‘send’ sometime around this weekend 🙂 !

  4. That’s so cool Sam. I’ve never seen the full ad (too much multi-tasking) but I’ll watch more carefully from now on. Well done! xx

  5. So wish I could have been on this one with you! x

  6. Sam

    HI Natasha, yes Deborah (the photographer) did a great job with the still and giving them a lovely moody feel in post editing.

  7. Sam

    It was a fun one Loli pops – you would have enjoyed xx

  8. What an exciting adventure! But I have always wondered at the advertising industry and how they can spend so much time and money to make a commercial of a few seconds long. I think it is completely out of control. But fun for you to be a part of.

  9. I am absolutely “gob-smacked”! Wow! I love the advert … I love the “ice-cream circus” … and to think all this time that my Sam Linsell was behind the scenes! You are amazingly talented! Brilliant! And boy, am I now going to boast to everyone that I talk to!

  10. Sam

    Thanks Darrol *blush, blush, blush* x0x

  11. How interesting, Sam! I lov ethe doggie and that blonde hair kiddo! Adorable!

  12. Nice advert, pity about gumtree’s advert showing a kid spilling their ice cream as the mum hits harsh brakes and the mum turns to the kid in the back seat and says “its ok nunu, mummy just needs to get a new car”

    That ad removes some of the impact of the good toyota ad especially if both are shown within minutes of each other

  13. Sam

    Hi Ree, I agree that Gumtree ad is annoying.

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