ABOUT ME
Hi, I’m Sam Linsell
I’m a trained chef (University of Johannesburg, Hotel School), food stylist, photographer, recipe developer, and writer based in Cape Town, South Africa. I have spent over 15 years professionally creating, styling, and photographing food. I still get a thrill every time I pull something out of the oven or capture a dish in just the right light.
I started Drizzle and Dip in 2010 as a way to share the food I love. Over time, it’s grown into an award-winning platform with over a thousand tested recipes, trusted by home cooks, food lovers, and global brands alike. I’m a three-time cookbook author, and my cookbook, Sweet, won a Gourmand World Cookbook Award and was a finalist in the Best in the World pastry category. My background in hospitality management and food brand marketing shaped how I approach food media, where creativity, storytelling, and strategy meet.
My Work, BOOKS and Credentials
My Work in Food
I’m a three-time cookbook author and long-time digital creator passionate about inspiring confidence in the kitchen. I have published the following books:
- Drizzle and Dip (2012)
- Sweet (2015, Penguin Random House South Africa) – winner of a Gourmand Award and finalist in the Best in the World pastry category. Sweet is available on Amazon Kindle.
- Comfort (2021), a self-published e-cookbook, available to purchase here.
I’ve partnered with leading local and international brands, created original recipes, styled editorial shoots, and produced food content that celebrates both simplicity and indulgence.
Awards & Recognition
Over the years, Drizzle and Dip and my work in food media have received recognition from several respected industry awards.
Galliova Award: Digital Food Influencer of the Year (2021, 2023, 2024, 2025)
Fairlady Consumer Awards: Best South African Food Blog (2013)
African Blogger Awards: Best Food Blog in Africa (2016)
Inside Drizzle & Dip
What You’ll Find Here
I share recipes that are accessible, seasonal, and made with real ingredients. I cook and bake across the spectrum: from comforting everyday dishes to desserts, ice cream, pastries, and bread. I love exploring a variety of cuisines and cultures, drawing inspiration from ingredients and traditions from around the world.
Food should feel indulgent and intentional, not complicated. My goal is to inspire confidence in the kitchen and celebrate the simple pleasure of eating well.
I create all the recipes, photography, and writing on this site. Sponsored content is always disclosed, and opinions are my own.
My Food Philosophy
I’m inspired by the seasons and by ingredients that tell a story.
My cooking style blends comfort with creativity, and my recipes are designed to be approachable without compromising on quality or enjoyment.
My goal has always been to encourage people to cook and bake with confidence. Every recipe on this site is tested, photographed, and written by me – always with clarity and care.
Featured Recipes
These are some of my best recipes on Drizzle & Dip. Reliable, well-tested, and full of flavour, they’ve become favourites in many kitchens.
Work With Me
For quotes or project enquiries, please email slinsell@gmail.com.
My recipes and food photography have been featured by and created for brands and publications including Le Creuset, KitchenAid, House and Garden, BuzzFeed, Instant Pot, Kerrygold, Breville, and Tiger Brands.
My recipes and work have also appeared in Food and Home, Fairlady, Delicious Australia, Afar, Wine Mag, Where Women Cook, Farm Life, and Sawubona
As seen in:
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